How we engage, in plain language.

Nothing here creates an engagement or replaces a signed agreement. Where this page and a signed scope disagree, the signed scope is what counts.

We do not issue a proposal before we have looked at your numbers. The diagnosis is a working session, not a sales presentation, and it carries no obligation on either side.

Engagements run for a minimum of three months. Shorter than that and there are not enough cycles to tell whether a change worked, which would leave both of us guessing.

Before work starts we agree in writing what is included, who owns each step, what the ninety day objective is, and what the baseline is on the day we begin.

Changes to that scope are agreed and recorded formally. We will not quietly absorb extra work, because that is how scope loses shape and outcomes stop being measurable.

Fees, payment schedule and any other commercial terms are agreed individually following the diagnosis and set out in the signed agreement. They are not published here, because scope drives them and scope comes out of the diagnosis.

We do not guarantee revenue, leads, rankings or any other commercial outcome, and we would treat any agency that did with suspicion.

What we do commit to is the method: an agreed baseline, a defined objective, named ownership, an agreed review cadence, and an honest reading of the number at review, including when it has not moved.

Access to the accounts and data we need to do the work, a named decision maker on your side, and timely responses at review points.

Where the work depends on something only you can do, we will say so at scope rather than at review.

Your business data, your advertising accounts and your audience remain yours. At the end of an engagement we hand back access and export what we hold in a usable form.

We treat what we learn about your business as confidential. We will not publish a result, a number or your name as a case study without your explicit agreement.

After the three month minimum term, either side can end the engagement with thirty days written notice. Work already agreed and in progress during the notice period is completed and paid for.

If either side is in serious breach of the agreement and has not put it right within thirty days of being told, the other side can end it immediately.

On the last day we hand back access to your accounts and export what we hold in a usable form. Nothing is held hostage.

We take responsibility for our own work. What we do not accept is responsibility for indirect or consequential loss, such as lost profit or lost opportunity, which nobody can price and which depends on a great deal outside our control.

Nothing here limits liability that Saudi law does not allow us to limit.

These terms and any engagement agreement are governed by the laws of the Kingdom of Saudi Arabia. The competent courts in Jeddah have jurisdiction over any dispute.

We would much rather resolve a disagreement in a conversation, and we will always try that first.

The content on this website is provided for information. It is not commercial, legal or financial advice for your specific situation.