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What we built before this

Four people. Four units of measure.

A growth partner is only as good as the people doing the work. Each of us arrived with a record in a different discipline, and each discipline counts a different thing. So this page counts four different things.

OmranTrk, a real estate and investment platform
Akevo brand identity
Swimmge, a swimming school booking platform
SAK Assets brand identity
Yıldırım Yapı, an Istanbul construction company
IVA Skincare logo guidelines
Modawist, a fashion storefront
Precision Tune auto care logo
Başaran Orman, an industrial timber manufacturer
Bakeryum brand mark
Yalla Sales Pro, this website
Başaranlar Orman Ürünleri, a timber product catalogue
Obay Morad, a personal brand site
Younes Rashed, Founder and Managing Director

Younes Rashed

Founder and Managing Director

Value sold

SAR 285m

sold across two markets. Real estate in Türkiye at $40m, which is SAR 150m at the pegged rate, and SAR 135m in Saudi banking and insurance.

Younes has spent his career at the closing end of a sale, across four markets that share almost nothing with each other: information technology, industry, real estate and financing. What carries between them is not product knowledge. It is the discipline of following up until there is an answer.

Three years of that were as sales manager for the Western Region at Saferoad Information Technology, where he opened the region for the company and put more than 17,500 active devices into the field. Opening a territory is a different job from working one. There is no pipeline to inherit and no reference customer to point at.

It is the reason the first call here is a diagnosis and not a pitch. Someone who has carried a quota does not need to be told that an enquiry is not a sale.

Combined value sold SAR 285m

Active devices 17,500+

Saferoad IT, Western Region 3 years

Markets 4

Markets he has sold into

Information technology

Industry

Real estate

Financing

Two markets, one total

SAR 285m

150m
135m

Türkiye real estate

Saudi banking and insurance

Both markets in one currency, at the riyal's fixed rate of 3.75 to the dollar.

Active devices in the field

17,500

Each dot is 100 devices, put into the field over three years as sales manager for the Western Region.

Dr Osama Ibrahim, Medical and Creative Direction

Dr Osama Ibrahim

Medical and Creative Direction

Audience built

40.3K

subscribers on أهلا يا دكتور, from 1,500 videos published since February 2023.

A medical channel in Arabic, built with doctors across eight specialties. The audience sits across five countries, which is a harder thing to hold than a single market.

He also runs ahlanyadoctor.com, where eight doctors take consultations online. Healthcare marketing goes wrong when it is written by someone who has never had to explain a diagnosis to a worried patient. He has.

Videos published 1,500

Most-watched 1.1m views

Views, last 28 days 969.8K

Specialties 8

Where the audience is · last 28 days

  • Egypt21%
  • Algeria16.3%
  • Iraq13.8%
  • Morocco11.5%
  • Saudi Arabia8.1%
Omar Elmetwally, Technical Development and Growth Engineering

Omar Elmetwally

Technical Development and Growth Engineering

Platforms shipped

8

live platforms, building on the web since 2019. Front end and back end both.

Storefronts, booking systems, corporate sites in three languages, and the tracking underneath them. The join between what you publish and what you collect is exactly where most agencies hand you to someone else.

The work that cannot be shown is a fair share of it: finance and HR systems built for the businesses that run on them.

Live platforms 8

Since 2019

Trained as Civil engineer

The OmranTrk property listing platform
OmranTrk
The Swimmge swimming school booking platform
Swimmge
The Yıldırım Yapı construction company site
Yıldırım Yapı
The Başaran Orman timber manufacturer site
Başaran Orman
The Modawist fashion storefront
Modawist
The Obay Morad personal brand site
Obay Morad
The Yalla Sales Pro website
Yalla Sales Pro

Built, not public

Mohamed Galal, Video Editing and Design

Mohamed Galal

Video Editing and Design

Identities built

5

published brand projects, from a full rebrand to a set of logo guidelines.

Rebrands, logo systems and the guideline documents that keep them from drifting. A logo is the easy part. What holds up is the rule that says how it behaves at a size nobody designed for, and that is the part he writes down.

Here he edits the video and makes the images, inside rules about colour, type and what a claim is allowed to say.

Projects 5

Based in Istanbul

Work Identity, logo, film

The Akevo rebranding identity
Akevo
The SAK Assets brand identity
SAK Assets
The IVA Skincare logo guidelines
IVA Skincare
The Precision Tune auto care logo
Precision Tune
The Bakeryum brand mark
Bakeryum

Work shown was produced before Yalla Sales Pro or alongside it, by the person credited.